Yunpin Jixiang Yao Fei attends speech - unveiling ceremony of "CCSER Child Protection Station" of Tianjin City Company

In the golden autumn of October in Tianjin, the sunshine is bright and the autumn breeze is refreshing. A meaningful event was held grandly in the courtyard of Gate 2 of Hedong Wanda Plaza. On the morning of October 7, 2024, Tianjin City Company joined hands with China Children's Safety Warning Platform (CCSER) to jointly hold the unveiling ceremony of the "CCSER Child Protection Station" and the awarding ceremony of the "Eight Cities and Eighteen Stores". This event aims to enhance public attention and awareness of children's safety, support children's safety prevention and response work, and safeguard the safe growth of children.
The event was extremely lively, with about 50 guests gathered together, including leaders of Tianjin City Company, HR and administrative managers, representatives of Wanda Plaza merchants, as well as public welfare partners Yao Fei and Yang Xinran from China Children's Safety Warning Platform. Their arrival has added a strong public welfare atmosphere and unlimited hope to this event.

Yao Fei, founder and CEO of Yunpinjixiang, attended the unveiling ceremony of the "CCSER Child Protection Station" of Tianjin City Company. This event marks an important step for Yunpinjixiang in actively fulfilling its corporate social responsibility and paying attention to children's safety.
As an innovative enterprise positioned as an e-commerce platform service provider in China, Yunpinjixiang has extensive product operation experience in the field of e-commerce platform service providers, and can provide customers with comprehensive services such as supply chain commodity services, operation services, technical services, and market strategy planning services. Since its establishment, the company has always adhered to the concept of "authentic and licensed goods", built a high-quality warehouse for international famous products, and implemented six major quality control measures to ensure source supply and legal customs import for general trade.
At the ceremony, Yao Fei, CEO of Yunpin Jixiang, delivered a passionate speech. As a company dedicated to promoting social progress, Yunpin Jixiang always pays attention to children's safety issues. He first expressed sincere gratitude to Wanda Commercial Management Group Tianjin City Company for their support and cooperation, and detailed the efforts and achievements of CCSER Children's Safety Warning Platform in protecting children's safety and rights. Mr. Yao Fei stated that through this cooperation, both parties will jointly launch authorized release of child safety warnings in 8 cities and 18 Wanda shopping malls under the jurisdiction of Tianjin. By utilizing Wanda's resource network, information about missing children can be quickly disseminated in major shopping malls, cinemas, and other places, increasing public attention to missing children and accelerating the search process.
Subsequently, the leaders of Tianjin City Company also delivered speeches. They stated that Wanda Commercial Management Group Tianjin City Company has not only achieved outstanding achievements in the commercial field, but also demonstrated a strong sense of mission in terms of social responsibility. This cooperation with CCSER is a concrete manifestation of Wanda Commercial Management Group Tianjin City Company actively fulfilling its social responsibility and paying attention to children's safety. They believe that through the joint efforts of both sides, it will be possible to further enhance society's attention to children's safety issues and inject new impetus into the work of protecting children's safety.
Amidst warm applause, the leaders of both sides jointly unveiled the plaque for the "CCSER Children's Guarding Station" and presented it to representatives from 18 stores in eight cities. At this moment, it marks the official start of the cooperation between Wanda Commercial Management Group Tianjin City Company and CCSER, and also indicates that more children will benefit from this cooperation.

A dedicated publishing area was also set up at the event site, using electronic screens, billboards, and other forms to release real-time information about missing children. Meanwhile, Wanda also timely pushes the news of missing children to consumers through its membership system. This measure greatly expands the channels for information dissemination, improves the reach and timeliness of information.
The successful unveiling of the "CCSER Children's Guardian Station" and the awarding ceremony of the "Eight Cities and Eighteen Stores" not only enhances public attention and awareness of children's safety, but also provides strong guarantees for the safe growth of children. In the future, both sides will continue to deepen cooperation, continuously optimize platform functions, expand cooperation scope, and strive to achieve more security protection measures nationwide.
We firmly believe that through the joint efforts and attention of the whole society, we can create a safer and better growth environment for every child. Let's join hands and contribute to safeguarding the future of children!
The cooperation between Yunpin Jixiang and CCSER Children's Missing Warning Platform this time is not only a summary and reference of previous experience, but also a further expansion and deepening of the children's safety cause. I believe that with the joint efforts of both parties, the safety level of children in Tianjin will be further improved, providing more solid guarantees for their growth and development.